Privacy, Legal & Ethical Commitments
Storm McQueen Coaching Limited
Last updated: 9 October 2026
1. About Storm McQueen Coaching
Storm McQueen Coaching Limited is a UK-based executive and leadership coaching business providing individual coaching, leadership development and associated assessment services.
Coaching is delivered by Kim Cutler, an International Coaching Federation (ICF) Professional Certified Coach (PCC).
Storm McQueen Coaching Limited is committed to conducting business professionally, ethically and in accordance with applicable UK legislation.
This page explains how personal information is collected, used and protected, alongside the professional and ethical standards that guide the business.
Data Controller: Storm McQueen Coaching Limited
ICO Registration Number: ZC134822
Website: https://stormmcqueen.com
Email: enquiries@stormmcqueencoaching.com
2. Privacy and Data Protection
Storm McQueen Coaching respects the privacy of clients, prospective clients, website visitors and other individuals whose personal information is processed in the course of business.
Personal information is handled in accordance with applicable UK data protection legislation, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, as amended.
This privacy notice applies to information collected through the website, enquiries, coaching engagements, assessments, business communications and related professional activities.
Information collected
Depending on the nature of the relationship, personal information may include:
Names, job titles, organisations and professional contact details.
Information provided through enquiries, correspondence and introductory conversations.
Coaching objectives, development priorities and relevant professional background.
Information recorded during coaching engagements, including session notes.
Information provided by sponsoring organisations, where relevant.
Feedback collected through stakeholder interviews and 360-degree feedback processes.
Information associated with psychometric assessments, including Lumina Spark.
Contractual, invoicing and payment records.
Website usage information and information collected through cookies or similar technologies, where applicable.
Coaching conversations may involve information of a sensitive or personal nature. Such information is treated with particular care and is not collected or retained unnecessarily.
How information is collected
Personal information may be obtained directly from individuals through enquiries, meetings, coaching conversations, assessments and correspondence.
Where coaching is sponsored by an employer or another organisation, relevant information may also be provided by HR representatives, programme coordinators, line managers or other authorised stakeholders.
Information may additionally be obtained from individuals participating in an agreed stakeholder feedback or assessment process.
How information is used
Personal information is used for purposes connected with the delivery and administration of professional services, including:
Responding to enquiries and arranging introductory conversations.
Establishing, administering and delivering coaching engagements.
Understanding individual development objectives and maintaining appropriate coaching records.
Conducting agreed assessments and stakeholder feedback processes.
Managing contracts, scheduling, invoicing and financial administration.
Communicating with clients and sponsoring organisations within agreed boundaries.
Meeting applicable legal, regulatory and professional obligations.
Maintaining the security and effective operation of the website and business systems.
Providing marketing communications where permitted and appropriately requested.
Personal information is not sold to third parties.
Lawful basis for processing
Storm McQueen Coaching processes personal information only where an appropriate lawful basis exists under UK GDPR.
Depending on the purpose and circumstances, this may include:
Contractual necessity: Where processing is necessary to enter into or fulfil a contract with an individual.
Legitimate interests: Where processing is necessary for the legitimate interests of operating and administering the business, responding to enquiries, managing professional relationships or delivering services, provided those interests are not overridden by the individual's rights and interests.
Legal obligations: Where information must be processed or retained to comply with applicable law, including financial and tax requirements.
Consent: Where consent is required for a particular activity, such as certain marketing communications or optional uses of personal information.
Where special category personal data is processed, an additional condition under Article 9 of UK GDPR must also apply. Any such processing will be limited to what is necessary and supported by appropriate safeguards.
3. Coaching Confidentiality
Confidentiality is fundamental to the coaching relationship.
Storm McQueen Coaching recognises that clients may discuss sensitive professional and personal matters during coaching. Information shared within coaching sessions is treated as confidential, subject to agreed exceptions and applicable legal obligations.
The boundaries of confidentiality are discussed and agreed at the beginning of each engagement.
Information from coaching conversations is not routinely disclosed to employers, sponsors or other stakeholders.
Where disclosure is necessary, for example because of a legal obligation or a serious risk of harm, this will be managed in accordance with applicable law, professional ethical obligations and the terms of the coaching agreement.
Corporate-sponsored coaching
Where coaching is funded or arranged by an employer or sponsoring organisation, Storm McQueen Coaching establishes appropriate agreements regarding the roles and responsibilities of those involved.
These agreements address the purpose of the engagement, confidentiality, reporting arrangements and the information that may be shared.
Administrative information, such as scheduling, attendance or the status of an engagement, may be shared with authorised representatives where appropriate and agreed.
The content of individual coaching conversations remains confidential, except where disclosure has been agreed with the individual or is otherwise legally required or justified.
Clients are encouraged to take ownership of communicating their development objectives and progress to relevant stakeholders.
4. Assessments and Stakeholder Feedback
Storm McQueen Coaching may use assessment tools and structured feedback processes to support individual leadership development.
These may include Lumina Spark assessments and interview-based 360-degree feedback.
Where such services are commissioned, the purpose of the assessment, information to be collected, intended recipients and arrangements for sharing results are explained before the process begins.
Information obtained from colleagues, managers and other stakeholders is handled confidentially and used for the agreed purpose.
Specific arrangements concerning assessment reports, stakeholder feedback, confidentiality and the sharing of results are established through the relevant proposal, coaching agreement or Letter of Engagement.
Where third-party assessment providers are involved, relevant personal information may be processed through their systems in accordance with applicable data protection requirements.
5. Data Security and Retention
Storm McQueen Coaching takes the security and confidentiality of client information seriously and uses appropriate measures to protect personal data from unauthorised access, loss, misuse or disclosure.
Coaching information may be recorded in handwritten notes or stored electronically.
Where handwritten notes are used, clients are identified through a coding system rather than by name, reducing the risk of identification should a notebook be misplaced or accessed without authorisation.
Electronic information is stored using secure, access-controlled systems and cloud storage services. Devices used for business purposes are protected by passwords and appropriate security measures.
Access to client information is restricted and information is used only for legitimate purposes connected with the coaching engagement or other applicable business and legal obligations.
Retention of information
Coaching notes, client development reports and assessment information are normally securely destroyed three months after the conclusion of the coaching engagement, unless a longer period is required by law or necessary for a specific, legitimate purpose.
Contracts, invoices and associated business and accounting records are retained separately for the periods required by applicable legal, tax and accounting obligations.
Enquiry correspondence and other administrative information are retained only for as long as reasonably necessary for the purposes for which they were collected, subject to applicable legal requirements.
When information is no longer required, it is securely deleted or disposed of, whether held electronically or in handwritten form.
Storm McQueen Coaching recognises that no system can guarantee absolute security and takes reasonable, proportionate steps to minimise risks to personal information.
6. Third-Party Services and International Transfers
Storm McQueen Coaching uses established technology and service providers to support business administration, communication, website operation and the delivery of coaching.
These include, as applicable:
Google Workspace: Business email, document storage, scheduling and Google Meet video conferencing.
Zoom: Video conferencing and online coaching sessions.
Hostinger: Website hosting, website forms and associated website services.
Brevo: Email subscriptions and marketing communications.
QuickBooks: Invoicing and financial administration.
Lumina Spark: Psychometric assessments where commissioned as part of an engagement.
These providers process information where necessary to support the services they provide. Storm McQueen Coaching does not sell personal information to third parties.
Some providers may process or store personal information outside the United Kingdom. Where an international transfer is subject to UK GDPR transfer restrictions, appropriate legal mechanisms and safeguards must be in place.
7. Website Cookies and Analytics
The Storm McQueen website may use cookies and similar technologies to support its operation, remember visitor preferences and understand website usage.
Essential cookies may be necessary for the website to function correctly.
Where non-essential cookies or tracking technologies are used, visitors will be provided with appropriate information and consent choices in accordance with applicable legislation.
Information about the specific cookies and tracking technologies used on the website will be made available through the website's cookie information or consent arrangements.
8. Marketing Communications
Where individuals choose to receive news, articles or other communications from Storm McQueen Coaching, their contact information may be collected through website subscription forms and managed using Hostinger and Brevo.
Contact details provided for marketing purposes will be used in accordance with applicable data protection and electronic marketing requirements.
Marketing communications will include an appropriate means of unsubscribing or opting out.
Individuals may object to the use of their personal information for direct marketing at any time.
9. Individual Data Protection Rights
Under UK data protection legislation, individuals have rights concerning their personal information. Depending on the circumstances, these include:
The right to be informed about how personal information is used.
The right to request access to personal information held about them.
The right to request correction of inaccurate or incomplete information.
The right to request erasure of personal information in certain circumstances.
The right to request restriction of processing.
The right to object to certain processing activities.
The right to data portability where applicable.
Rights relating to certain forms of automated decision-making, where applicable.
The right to withdraw consent where consent is the lawful basis for processing.
Individuals have the right to object at any time to the processing of their personal information for direct marketing purposes.
These rights are subject to applicable legal conditions and exemptions.
Requests concerning personal information can be sent to:
enquiries@stormmcqueencoaching.com
Individuals also have the right to complain to the Information Commissioner's Office (ICO) if they have concerns about the handling of their personal information.
Further information is available at https://ico.org.uk.
10. Professional Standards and Ethical Practice
Storm McQueen Coaching is committed to maintaining high standards of professional conduct, integrity and ethical practice.
Coaching is delivered by Kim Cutler, an ICF Professional Certified Coach (PCC), who works in accordance with the International Coaching Federation Code of Ethics.
The ICF Code of Ethics informs professional responsibilities relating to confidentiality, coaching agreements, professional boundaries, conflicts of interest, record-keeping and relationships with clients and sponsoring organisations.
Clear agreements are established at the outset of coaching engagements so that expectations, responsibilities and confidentiality arrangements are understood by the relevant parties.
Further information about the ICF Code of Ethics is available at:
https://coachingfederation.org/code-of-ethics-overview/
Professional Insurance
Storm McQueen Coaching maintains Professional Indemnity and Public Liability insurance appropriate to its coaching and mentoring activities.
Evidence of insurance is available to corporate clients upon request.
11. Equality, Diversity and Inclusion
Storm McQueen Coaching is committed to treating individuals fairly, respectfully and without unlawful discrimination.
Differences in background, experience, identity, perspective and circumstances are respected and valued.
Coaching is approached with an awareness of individual needs and the importance of creating a professional environment in which clients are respected and able to engage openly.
Storm McQueen Coaching seeks to conduct its business in accordance with the principles of equality, diversity and inclusion and applicable UK equality legislation.
12. Modern Slavery and Ethical Business Practices
Storm McQueen Coaching opposes modern slavery, human trafficking, forced labour and exploitation in all forms.
Although the business is not required to publish a modern slavery statement under section 54 of the Modern Slavery Act 2015, it supports the principles and objectives of the legislation.
Storm McQueen Coaching seeks to conduct business responsibly and to work with suppliers and professional partners whose practices are consistent with these principles.
13. Environmental Responsibility
Storm McQueen Coaching recognises the importance of environmental responsibility and seeks to minimise unnecessary environmental impact where reasonably practicable.
This includes making considered decisions about business travel, resource use and the use of digital services.
14. Changes to This Policy
This policy may be reviewed and updated to reflect changes in legislation, professional standards, business activities or the way personal information is processed.
The date of the most recent revision will be displayed at the beginning of this page.
Where changes materially affect how personal information is used, appropriate steps will be taken to inform affected individuals.
15. Contact and Company Information
Storm McQueen Coaching Limited
Registered in England and Wales
Company Registration Number: 10798860
Registered Office: Frogs Hall, Frogs Hall Road, Suffolk CO10 9QH
ICO Registration Number: ZC134822
Website: stormmcqueen.com
Email: enquiries@stormmcqueencoaching.com
Questions concerning this policy, the handling of personal information or Storm McQueen Coaching's professional and ethical commitments can be directed to the email address above.
Last updated: 9 October 2026
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